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Social Media & Your Online Image

Getting Started

What is an online image?

  • It’s your brand, which allows you to:
    • Differentiate:  What makes you different?
    • Validate: Brand awareness. Make people believe you have a viable brand; something they want.
    • Cultivate: Consistent and simple delivery of information.

How do I determine my online image?

  • Google your name
  • View the first 30-50 (3-5 pages) results
  • Find out what’s out there about you, good and bad
  • If there is nothing about you, this is the perfect time to create

How do I customize my online image?

  • Start with a LinkedIn profile, which has been commonly known as the “professional Facebook”
  • If you have a portfolio of sorts, consider creating a personal website using free web builders such as Weebly


  • Be professional. Delete inappropriate pictures, language, and accounts.
  • Promote yourself around where you hope to end up.  If you’re job searching, promote yourself as a viable candidate in your industry.
  • Update your accounts often and consistently.  Sometimes old, irrelevant information can be worse than no information at all.

Tips to Maximize Your LinkedIn Profile

Create an original headline

  • Your headline is one of the most important parts of your profile. Think of it as your tagline or 5 second bumper sticker. It’s better to say, “Marketing Major at the University of Utah” than simply “Student at the University of Utah.” You want the employer to know who you are, and why you would be a great addition to their company. 

Brooke Chamberlain: Recent Marketing Graduate Pursuing an MBA at East Carolina

Use a photo in your profile

  • Using a professional photo gives you credibility. Do not use a photo of you and your friends or you and your significant other. Use a professional headshot.

Create a unique URL

  • Instead of having the random URL assigned to you by LinkedIn, you can personalize it to read only your name. To customize your URL, choose “Edit your URL” underneath your picture. Then select “Customize your Public Profile URL” on the right hand side. After you customize your URL, you can use it on your business cards, resume, and even as a signature in your emails.

Write a powerful summary

  • Include key words that are related to the job you want. Don’t copy and paste from your resume. Instead, use this space to engage employers. Use the 2000 character space you have in this summary to engage employers, share what you’re passionate about, and communicate what you bring to the table.


A creative and hardworking young professional focused on growing in the field of public relations. Led two 80+ student organizations while also studying as a full-time student. Strong written and oral communication skills with a passion for public speaking.



Enthusiastic and vibrant student graduating in May with in depth agency and industry experience and a focus in advertising and the arts, specifically dance and theatre. Interested in an entry-level position with an advertising agency in account management or media planning in New York City, though not limited to NYC. Currently preparing to move to the city post-graduation. Also open to positions in arts administration and marketing in New York as well.

Join relevant groups

  • Connect with other professionals in the field. Sharing consistently can allow you to brand yourself.   

Get recommendations

  • You should have at least 2 credible and relevant recommendations.

Check and re-check for spelling

Build meaningful connections

Personalize LinkedIn connection requests

  • If you connect to someone, do not use the generic message generated for you by LinkedIn that states, “I’d like to add you to my professional network on LinkedIn.” Write something personalized to increase your chances that this person will accept your connection request.
Last Updated: 6/28/18